2024: A Year Of Progress and Innovation

December 27, 2024

As 2024 ends, we are proud to reflect on a year of progress, innovation, and teamwork. This has been a transformative year, defined by bold strides toward sustainability, enhanced client solutions, and a strong focus on creating value for the industries we serve. Here’s a look at what we’ve accomplished and how it’s shaping our vision for 2025.

Strategic Achievements

Innovation at the Core: This year, we introduced a new generation of solutions designed to reduce environmental impact while enhancing efficiency. These innovations, such as our cutting Twin Tubs, deliver an 80% reduction in CO2 emissions compared to traditional alternatives and can save users up to 25–50% in packaging and transportation costs. These milestones underscore our commitment to sustainable practices that also drive economic benefits for our clients.

Focus on Sustainability: Sustainability has been the guiding principle behind our efforts. From launching lighter, eco-friendly tubs to developing take-back programs, for cleaning, repairing, and recycling, we have embedded circular economy practices into every part of our operations.

Testing for the Best Solutions: This year, we’ve placed a strong focus on testing with valuable partners across Europe to ensure we’re offering the most effective and reliable solutions. Whether transporting fish using flake ice, slurry ice, or no ice, we’ve explored every possibility to guarantee the best quality and freshness in the tubs we provide. These rigorous tests reflect our dedication to delivering the highest standards for our clients, backed by data and real-world performance.

Integrated Solutions for the Future: By combining rental and sales offerings under one unified strategy, we have expanded how we serve our clients. This holistic approach allows us to meet diverse needs with flexibility, efficiency, and a focus on long-term value.

• Transporting New Possibilities: Beyond traditional uses, we’ve explored innovative ways to transport materials and by-products across industries, fostering collaboration and opening up new avenues for growth.

Our Focus Moving Forward

As we prepare for 2025, we are more committed than ever to driving meaningful change and creating long-term value:

• Scaling Sustainability: Our efforts to establish facilities for product storage, washing, and repair will ensure we continue to lead in circular economy practices. This will allow us to extend the lifespan of our products and further minimize environmental impact.

• Expanding Our Reach: With a renewed focus on integrated solutions and industry partnerships, we aim to expand our presence across Europe and beyond, offering our clients even more opportunities to benefit from our innovative solutions.

• Continuing to Innovate: We will build on the successes of this year, refining our products and services to stay ahead of evolving market needs, while maintaining the quality and reliability we are known for.

Pride in Our Work

At iTUB, we take pride in the work we do and the difference we make. Every tub we use, every partnership we form, and every step we take toward sustainability is a reflection of our dedication to excellence. This year has proven that by staying true to our values, we can deliver solutions that are innovative, impactful, and aligned with the needs of both our clients and the planet.

As we look ahead to 2025, we are energized by the opportunities before us. Together with our partners, team, and clients, we will continue to lead the way in creating a more sustainable and efficient future. Thank you for being part of our journey—here’s to another year of progress and success!

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